I'm a Freelance Creative Director & Designer

I’m an experienced entrepreneur with exposure to various industries.
I love working with brands and empowering them to visually communicate what they have to offer.
My best attributes include visual direction, strategic planning & campaign execution.

I believe strong conceptual design stems from a research based approach. With a Bachelor of
Arts in Visual Communication this is the foundation of my design process. I like to describe myself as a left-brained creative. I’m detail oriented and very structured and logic in my designs.

I gained my experience working in a high pressure agency environments of companies such as Britehouse (Eliance), Publicis Groupe Africa (That’s It Com), Live Communications & Flume Communications. Most of my projects included both conceptualisation and execution using various channels and mediums.

I worked client facing, on conceptualisations and design executions. Some of my projects include event activations for FNB and UX webdesign for Bidvest Group Motor Dealerships. I branded a guesthouse and restaurant in Clarens and produced a PSA for McCords Eye Hospital in KZN. I’ve done social media for Danielle Margaux at Cape Town Fashion week and created corporate identities for Adcorp & Isuzu. The best part of my work however is doing Creative Direction, Visual Strategies, Branding Guides and Art Direction.

I love working with smaller businesses in creating their strategies and branding. I am skilled to use various mediums; Digital Design, Audio Visual, Set Design, Styling, 2D Animation, Webdesign, Art & Sculpture & User Experience Design. You name it i’ve used it in my projects.

Branding & Visual Concepts

Communication Design was one of my majors at Open Window. This is where I learned that a brand is a concept that helps clients identify and shape people’s perceptions of their company, product or them as individual. I am skilled to create the identifying markers to help with recognising the brand in a marketplace. My aim is to give you a visual competitive edge over others in your industry. 

Digital Design & Layout

My industry experience is rooted in my exposure to the digital marketing industry from day one. As a digital designer I am skilled to create images and elements used on any type of screen: computer, phone or billboard. I focus on mobile first websites, apps, social media posts for various channels, 2D animations and digital brochures. Anything  needed to make a brand known in the digital age.

Project Management & Planning

With a certificate in Operations Management from UCT project management is one of my strongest skills. With the application of processes, methods, skills, knowledge and experience I am able to achieve project objectives according to specified criteria within set parameters. Time management is very important to me and my final deliverables are connected to specified timeframes and budgets.

Why choose me?

Conceptual Design

I create a production-ready framework to establish the underlying idea. 

Creative Direction

I handle strategy, campaign execution, art direction, and other aspects of a project.

Art Direction

I determine which design elements to use and communicate the vision to a team. I stand by to review and approve the work.

5/5